About Park Rocket
Park Rocket helps holiday, touring, lodge and residential park operators make better use of their digital presence, booking journey and commercial data.
We are a small, specialist-led business built around practical park-sector knowledge, data analysis and digital growth. Rather than offering generic marketing advice, we focus on the questions that matter most to park operators: where bookings are coming from, where revenue is being lost, how customers experience the booking journey, and which improvements are most likely to increase profit, occupancy and direct bookings.
Park Rocket is supported by a trusted network of independent specialists across park operations, digital marketing, pricing, reporting, automation and booking system analysis. Some contributors continue to work actively in relevant sectors, which helps keep our advice current and grounded in real-world trading conditions.
We do not publish every individual profile, but we are always clear with clients about the expertise involved in their project and the role each specialist plays. For free reviews, we focus on publicly available information such as your website, online visibility, booking journey, visible pricing and customer reviews. For deeper consultancy, any access to private systems or data is agreed with you in advance.
Our aim is simple: to give park operators clear, practical insight they can act on — not jargon, dashboards for their own sake, or one-size-fits-all advice.
Who will you be working with
Park Rocket is led by John, who works with a trusted network of independent specialists in data, marketing, digital product management and holiday park operations.
John
Founder, Principal Consultant, Rocket ship captain
John has a professional background in data analysis across a wide range of digital industries. Certified by Google and Microsoft, he has worked as an independent contractor since 2019 across digital, data and technology projects, supporting well-known organisations in understanding performance, customer behaviour, reporting and commercial opportunities.
His connection to the holiday park sector comes from early hands-on experience at a family-run caravan park. Having seen first-hand how much work goes into running a park, John understands that insight only has value if it is clear, realistic and easy to act on.
Combined with his digital analytics background, this helped shape the idea for Park Rocket: a business built to help park operators make better use of the information already available across their websites, booking journeys, reviews, pricing, occupancy and revenue data.
As Founder & Principal Consultant, John acts as the main point of contact for clients and is responsible for shaping each review, recommendation and project. Where specialist input is needed, he coordinates that expertise while keeping the work clear, practical and commercially focused.
“Having grown up around a family caravan park, I know how much work goes into running a successful park. Park operators are busy, so Park Rocket exists to make digital and data insight feel practical, useful and easy to act on.”
The Wider Park Rocket Team
Supported by practical specialist knowledge
Park Rocket is not built around a large anonymous agency team. Instead, we use a focused model: one clear lead, supported by relevant specialists when their knowledge adds value.
Depending on the project, this may include input from people with experience in:
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Holiday park operations
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Touring and lodge sales
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Booking systems
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Digital marketing and paid media
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Data engineering and automation
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Website design and user experience
Some of these contributors continue to work actively in parks, technology or related sectors. For that reason, not every individual profile is published on our website.
What matters to clients is that the right expertise is brought in at the right time, with Park Rocket remaining responsible for the quality, clarity and usefulness of the final recommendations.
Ready to see the data behind your park’s potential?
Data, privacy and confidentiality
For free Digital Performance Reviews, we use publicly available information such as your website, online booking journey, visible pricing, online listings and customer reviews. We do not need access to your booking system, customer database or private commercial data at this stage.
For deeper consultancy or reporting projects, any access to private systems or data is agreed with you in advance. We only ask for information that is relevant to the work, and we are clear about how it will be used.
Where specialist input is required, we only share the information needed for that person to contribute to the project. Park Rocket remains your main point of contact and is responsible for managing the work.
Our Expertise
Digital performance & booking journeys
Data analysis & commercial reporting
Marketing visibility & customer acquisition
Park-sector operations & guest experience
We review how customers find, explore and book with your park, identifying friction points that may be costing enquiries, bookings or revenue.
We turn booking, occupancy, pricing and revenue data into clear insights that help operators understand performance and make better decisions.
We assess online visibility, listings, media and campaign performance to help parks attract more of the right customers and reduce wasted spend.
We combine data-led analysis with practical understanding of park operations, reviews, customer expectations and the realities of running a busy park.